SEO stands for Search Engine Optimization. It’s a process of improving a website so that it appears in the top search results of search engines like Google.
How does SEO work?
- Keyword research: Find the words and phrases that people use to search for products, services, and answers
- Content: Create high-quality, relevant content that includes product listings, reviews, news stories, images, and videos
- Backlinks: Get other websites to link to your website and content
- Technical elements: Optimize your website’s coding, setup, and user experience
- Page speed: Make sure your website loads quickly so that users don’t leave without interacting with it
Benefits of SEO Increased website visibility, More user traffic, Higher conversion rate, Better ROI, and Less need for advertising.
Local SEO
Local SEO is a branch of SEO that focuses on a specific region, town, or city. It can help businesses gain traffic, leads, and potential business online
Types of SEO
On-Page SEO (Optimizing content & structure)
- Keyword optimization
- High-quality content
- Meta tags (Title, Description)
- Internal linking
- Mobile-friendliness
- Page speed optimization
Off-Page SEO (Building authority & backlinks)
- Link building (backlinks from other websites)
- Social media engagement
- Guest blogging
- Brand mentions
Technical SEO (Improving website performance)
- Website speed & performance
- Mobile optimization
- Secure HTTPS connection
- XML sitemap & robots.txt
- Schema markup (structured data)
Local SEO (Optimizing for local searches)
- Google My Business (GMB) optimization
- Local keywords (e.g., “best café in New York”)
- Customer reviews & ratings
- Local citations (business directories)
